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Word ‘milk’ banned for use in branding of plant-based products

Word ‘milk’ banned for use in branding of plant-based products

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Understanding the British shopper

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Facts and figures on British consumer shopping habits.

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Matt Hood,  Trading director Co-Op
Matt Hood, Trading director Co-Op

It is perhaps a cliche to say ‘change is the new constant’, but it is one many British farmers might identify with, given the UK’s everchanging political, consumer, retail and environmental landscape.

 

We’ve seen how our shoppers’ habits have changed drastically: they want what they want, when they want it, we call it ‘little and often’, and we’ve worked hard to adapt to meet their needs.

 

Britain’s farmers face the same challenges. In a world of ultrasavvy shoppers who demand high-quality, affordable food and drink, all produced to the highest standards, it is more important than ever they can appreciate and understand what drives consumer behaviour.

 

The UK already has world-leading standards in animal husbandry, traceability and environmental care. As long as we can build on these strengths, while meeting the needs of consumers, we can continue to lead from the front and future-proof our magnificent agricultural industry. Let’s keep the Buy British flag flying for many years to come.

 

Shape Your Farming Future series

Shape Your Farming Future series

Shape Your Farming Future is a series of informative and practical guides looking in-depth at issues pertinent to farmers when planning for the future.

 

The four in this series are supported by The Co-Op and look at Succession, Consumer Trends, Skills and Training and Building Resilience.

 

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