“Connecting with the next generation has never been more important. #ThisIsAgriculture has the power to listen, learn, influence & educate through multiple channels.
As part of this, we’re proud to be raising awareness about the rich & diverse careers and opportunities in Agriculture for Gen Z and beyond.”
Duncan Murray-Clarke, Managing Director, The Ad Plain
Important Factors for the Work Environment
Farmers Guardian commissioned a survey asking 16 - 35 year olds what young people wanted to achieve from their careers and what could attract new talent into agriculture.
Of almost 1,800 respondents, the survey highlighted a lack of understanding around the opportunities the industry can offer.
Helping others, job security, career development and a work/life balance were important factors the demographic wanted from their careers. Below are the headline findings which inspired the launch of an industry-backed campaign we are proud to call #ThisIsAgriculture.