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This is Agriculture

Farmers Guardian has united with 19 leading industry stakeholders to launch the second phase of its #ThisIsAgriculture campaign. 

The initiative aims to raise awareness of the diverse career opportunities available in the sector to non farming audiences and support the industry in recruiting and retaining new blood and existing members of staff.

Articles

‘We left with new-found confidence and bags of enthusiasm’

‘We left with new-found confidence and bags of enthusiasm’

This Is Agriculture: 'I always knew I wanted to work in agriculture in some way'

This Is Agriculture: 'I always knew I wanted to work in agriculture in some way'

A Day in the Life:

“The job offers so much variety and no day is the same”

“The job offers so much variety and no day is the same”

Important factors for the work environment

Farmers Guardian commissioned a survey asking 16 - 35 year olds what young people wanted to achieve from their careers and what could attract new talent into agriculture. Of almost 1,800 respondents, the survey highlighted a lack of understanding around the opportunities the industry can offer. Helping others, job security, career development and a work/life balance were important factors the demographic wanted from their careers. Below are the headline findings which inspired the launch of an industry-backed campaign we are proud to call #ThisIsAgriculture.

About


This is Agriculture follows research conducted by FG last year, which revealed agriculture is rarely sold as an exciting option for bright minds in schools.

This, coupled with a huge lack of understanding about the career opportunities available, means many people still hold outdated, stereotypical views of what agriculture is and what it has to offer.

We are collaborating with industry bodies and our industry partners to see how and where we can work together to shape the political agenda, drive educational reform and provide learning resources.

Contact details:

Danusia Osiowy,
Commercial Content Producer, AgriBriefing
Telephone:01772 799413
Email: danusia.osiowy@agribriefing.com

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