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Farmers Guardian has joined forces with 21 key industry stakeholders from across the farming sector to launch a new campaign, #ThisIsAgriculture, to promote careers in agriculture, collaborating with industry bodies and our industry partners to see how and where we can work together to shape the political agenda, drive educational reform and provide learning resources.

Agriculture is an exciting, pioneering and dynamic industry to work in and we are proud to be joining forces with other organisations to drive this message to the masses, dispelling myths along the way.

This is Agriculture articles

Time to tackle agriculture's outdated stereotypes

Time to tackle agriculture's outdated stereotypes Sponsored by This is Agriculture


Agriculture student numbers on the up despite overall student numbers falling

Agriculture student numbers on the up despite overall student numbers falling


Generation Z: What they want in the workplace

Generation Z: What they want in the workplace Sponsored by This is Agriculture


How millennials are changing industries - and what it means for farming

How millennials are changing industries - and what it means for farming Sponsored by This is Agriculture


This Is Agriculture: Young people keen to develop careers in ag as industry unites

This Is Agriculture: Young people keen to develop careers in ag as industry unites Sponsored Article


Teenagers turn to social media to find out more about food and farming

Teenagers turn to social media to find out more about food and farming

Important factors for the work environment

Competition winners

  • Winner of the prize for completing the #ThisIsAgriculture survey was Rebecca Joyce, East Grinstead.

This is Agriculture Survey Results 2018

Important Factors for the Work Environment


Farmers Guardian commissioned a survey asking 16 - 35 year olds what young people wanted to achieve from their careers and what could attract new talent into agriculture.

Of almost 1,800 respondents, the survey highlighted a lack of understanding around the opportunities the industry can offer.

Helping others, job security, career development and a work/life balance were important factors the demographic wanted from their careers. Below are the headline findings which inspired the launch of an industry-backed campaign we are proud to call #ThisIsAgriculture.


Contact details:

Danusia Osiowy,
Commercial Content Producer, AgriBriefing
Telephone: 01772 799413
Email: danusia.osiowy@agribriefing. com