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Hannah Carrick - Commercial Marketing Manager

I feel that so much pressure is put on young people not to make the wrong choice with their career, but hopefully you can see from my story that all experience counts, especially in an industry like agriculture which is continually striving to reflect, adapt, learn, and improve.

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Hannah Carrick
Hannah Carrick

Despite growing up in the countryside, owning a horse and having family links to farming, I never intentionally pursued a career in agriculture - in fact I wanted the complete opposite!

 

Despite securing a position at University, I was unsure about my decision and instead left college for bright, city lights to join Santander on a five-year school leavers management programme, working across the UK in sales, customer satisfaction, risk, and compliance. I then moved to Lloyds Banking Group, underwriting lending decisions.

 

I didn’t know at the time but these were my first subtle tastes of marketing - balancing trends and commercial appetite against understanding objectives of customers and using effective communication skills.

 

After years away from home I moved back to the North West and joined an equestrian charity as their regional development manager, tasked to increase membership, volunteer base, and achievement of charitable objectives. I could quickly see that the charity didn’t need to do anything more - we just needed to get better at telling our audience what we were doing.

 

During the day I worked to deliver the day job and on the side I worked hard to develop my marketing and

communication skills.

 

Fast forward a few years and I joined AgriBriefing in 2018 as a marketing executive within the commercial marketing team.

 

I feel lucky to have had the opportunity to work across so many different campaigns, with such a varying wealth of clients, which have taught me so much.

 

While this may sound like agency work, what I didn’t realise was the spectrum that agriculture covers - from

farm to food to fork - and the opportunities and experience this presents.

 

I feel that so much pressure is put on young people not to make the wrong choice with their career, but hopefully you can see from my story that all experience counts, especially in an industry like agriculture which is continually striving to reflect, adapt, learn, and improve.


Read More

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Katie Jones  - Farmers Guardian Livestock and Dairy Farmer EditorKatie Jones - Farmers Guardian Livestock and Dairy Farmer Editor
Gareth Jones - Event Manager for Croptec ShowGareth Jones - Event Manager for Croptec Show
Olivia Midgley - Farmers Guardian Deputy EditorOlivia Midgley - Farmers Guardian Deputy Editor

Watch the video: #ThisIsAgriculture

As part of National Careers Week #ThisIsAgriculture showcases agriculture at the cutting edge of modern technology and at the forefront of innovations in key areas, such as IT, forensics, engineering, automation and design.

 

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