Today, Farmers Guardian, along with leading industry organisations, is proud to launch year two of our #ThisisAgriculture campaign. Over the next 12 months we will be working together to fly the flag for British agriculture and the vast career opportunities it brings, taking these messages beyond our industry and supporting the existing work already being undertaken.
Farmers Guardian has united with 18 key industry stake- holders from across the farming sector to launch the second year of #ThisIs- Agriculture, to promote the diversity of careers within the agricultural industry.
It follows on from our collaborative work undertaken over the last 12 months, which has seen the cam- paign reach out within the industry and beyond to make jobseekers aware of the exciting opportunities agriculture can offer. Attracting new blood into the industry is now a major issue, with agriculture rarely sold as a rewarding career choice within schools.
The #ThisIsAgriculture campaign was shaped following a survey which identified the current percep- tions of a career in agriculture and the trends and attitudes among young people coming into employ- ment. The results were surprising.
Just under 2,000 individuals across the UK, aged 18-35, said job security, career progression, help- ing others, working for an employer they can respect and achieving a work/life balance are key require- ments when applying for jobs.
Worryingly, the survey also high- lighted a lack of understanding about the opportunities around what agricul- ture can offer, with only 5 per cent of respondents recognising there were engineering or science-related careers available to pursue. Just 7 per cent made a connection between agricul- ture and environmental careers.
These key messages were high- lighted in strategic alliances we formed with industry bodies to see where we can work together to shape the political agenda and drive educational reform to promote agri- culture to a non-farming audience.
The findings also influenced a unique video we launched on March 4, as part of National Careers Week, which became part of a comprehen- sive PR campaign leading to wider press and radio coverage.
Building on the success of our year-one project, #ThisIsAgriculture will continue to progress four main objectives:
FARMERS Guardian has joined forces with 18 leading organisations from across the industry to continue the progression of the #ThisIsAgriculture campaign and promote the industry and wealth of career opportunities there for the taking. We speak to some of our sponsors about why they decided to become part of the next chapter:
HERE are a few ideas on how you can get involved:
As part of National Careers Week, held in March, a video was launched showcasing agriculture at the cutting edge of modern technology and at the forefront of innovations in key areas, such as IT, forensics, engineering, automation and design.
Farmers Guardian has joined forces with 21 key industry stakeholders from across the farming sector to launch a new campaign, #ThisIsAgriculture, to promote careers in agriculture.
The challenge of recruiting is not a new one. Attracting new blood into the industry has always been an issue, with agriculture rarely sold as an exciting option into schools.
However, with the pace of technological change rapidly widening the skills gap and Brexit looming, the need to drive change within the industry has intensified greatly over recent years.
Building on the learning from the #ThisIsAgriculture survey, this initiative will work to educate the wider world about the wealth of opportunities available within the sector, as well as dispelling common myths about careers in agriculture.
We will also be collaborating with industry bodies and our industry partners to see where we can work together to shape the political agenda, drive educational reform and provide learning resources.
The campaign will also be sharing information with readers about how to attract – and retain – the right staff for farming businesses across the UK.