A little over six years ago I somewhat nervously penned my first editorial as the new editor of the relaunched Arable Farming. The magazine had ceased publication in December2006 after 40 years but, against all the odds, we were back in business in March 2013, with new owners, a new look – and a Twitter account – something we certainly did not have previously.
Some things have changed; wheat was £206/tonne, compared to £148/t today but, given the nature of farming, some of the issues I touched on in that editorial are as relevant now as they were in 2013: managing costs, regulatory pressures, the impact of the weather.
But the last six years have flown by and, with the industry undergoing a period of considerable upheaval, the time feels right for a revamp.
Reader research reveals we are hitting the right notes content-wise – with agronomy, machinery and business topics consistently featuring in the top five most-read articles and the top five topics readers want to see more of. So you will still find the in-depth features you value, with the latest developments in crop protection, crop nutrition, varieties, seeds, arable machinery and crop establishment, including this month a look at one grower’s journey towards strip-till sugar beet establishment (see pages 55-58). But you will also see more on new technology, R&D, machinery tests and new products.
We have also cleaned up our design, improving signposting to articles with bright new contents pages, better section labelling and bolder layouts.
And our dedication to quality journalism remains.
We will continue to work hard to deliver insightful, reasoned, intelligent content that will help you keep abreast of what matters in the arable sector today and better understand what lies ahead.
I would like to thank you for your continued readership of Arable Farming and hope you enjoy our new look. As ever, we welcome your comments and feedback. We look forward to hearing from you soon.
The search to find the unsung heroes of UK food and farming is underway as the British Farming Awards 2019 opens for entries.
In these challenging times the awards, organised by Arable Farming’s parent company AgriBriefing and supported by Morrisons, offer a timely reminder of the certainties in the country’s provision of food and drink through our dynamic, innovative farmers and producers. To enter or nominate an individual doing an exceptional job who deserves recognition for their efforts, visit britishfarmingawards.co.uk&source=gmail&ust=1560352931717000&usg=AFQjCNG_zmncuM6FbUxjp5apO2og4fwYqg">britishfarmingawards.co.uk. Entries close on Friday, July 12, 2019.