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Beef Expo 2015: Yorkshire looks forward to welcoming beef sector

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Taking place in York for the first time ever, National Beef Association (NBA)-organised Beef Expo 2015 will focus on the future of the industry, advances in technology and the rapidly changing demands of today’s consumers.

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Taking place in York for the first time ever, National Beef Association (NBA)-organised Beef Expo 2015 will focus on the future of the industry, advances in technology and the rapidly changing demands of today’s consumers.

 

Hosted at York Auction Centre, on Thursday, May 21, and attended by BBC Countryfile’s Adam Henson, the event will showcase the National Spring Spectacular Show (NSSS) and sees the launch of The Future Beef Farmer Challenge.

 

Highlighting the key features of the event, chairman Richard Tasker and director of York Auction Centre says: “The event gets underway on Wednesday with the farm tours, which this year we will be heading to the top of the Yorkshire Wolds to farms which are very different and show the diversity of beef farming in this area.

 

Sincere thanks to our host farmers for opening their gates as a preview to the main event."

 

Technology is much more useable and affordable now than it has been in the past, but still many farmers are not aware of what it can do for them.

 

“Through demonstrations, presentations and practical activities we have specifically designed the day to give beef farmers the opportunity to future-proof their businesses. Beef Expo is without a doubt the best opportunity of the year for people in the industry at all levels to network, meet potential new customers and take home new ideas which can help to add to the bottom line.”

 

The focus this year may be on the future, but the traditional elements still remain, including the £5,000 prize-funded NSSS, where farmers and breeders will present the best in pedigree and commercial cattle. The NSSS continues to grow from strength-to-strength with 15 classes and more than 150 entries, among the highest ever seen.

Testing skills

This year’s event also sees the launch of The Future Beef Farmer Challenge. Initiated by the NBA, this is a team and individual contest to test the skills, knowledge and abilities of young beef farmers.

 

Presentations scheduled include foot trimming and pneumonia prevention workshops and there will be demonstrations of grassland management machinery and cattle feeding systems held throughout the day.

 

One of the more light-hearted aspects of the NSSS will be the Auctioneers’ Handler Challenge – a competition is designed to see if Britain’s top auctioneers can walk as well as talk, and show as well as sell. The contest will give them the chance to excel at handling the animals they would normally sell under the hammer.

 

“A day like this is only possible with the support of so many people, all of whom I would personally like to thank. This includes the exhibitors in all areas and all classes, the judges, the volunteers, sponsors, contributing farmers and of course our organising committee."

 

NBA Beef Expo 2015 is shaping up to be a tremendous beef showcase event, and we are looking forward to welcoming what we hope is a huge crowd to both Yorkshire and the York Auction Centre,” says Mr Tasker.

 

Event details

Event details
  • Wednesday, May 20 (farm tours) and Thursday, May 21, 2015
  • York Auction Centre, York, YO19 5GF
  • Farmers Guardian is the official media partner
  • Tickets for Beef Expo bought on the day £15. In advance National Beef Association members £10, non-members £12. Children under 16 free
  • Tickets for the farm tours are £25 or can be bought in conjunction with tickets for Beef Expo. The combined ticket is £30 for NBA members or £35 for non-members

More Information

For more details and advanced tickets, go to www.beefexpo.co.uk, or contact event organiser Euan Emslie on 01430 441 870, email euan@nationalbeefassociation.com, or call 01434 601 005 or email helen@nationalbeefassociation.com.

 

In addition to the show cattle, 20 breed societies will be displaying pedigree and commercial beef breeding

David Thomlinson, National Beef association

A welcome from David Thomlinson, National Beef Association chairman:

 

This years’ Beef Expo will showcase the best British beef has to offer, with top quality cattle on show and exhibitors providing advice on best practice.

 

The beef industry continues to suffer from price volatility and we have seen the price coming back for the last month. Although we have seen waiting lists recently this does not change the prediction numbers are tight in the UK and Republic of Ireland and it is expected the number of cattle ready for slaughter will contract over the next few weeks.

 

A contraction of numbers should stabilise the trade if retail demand maintains, though as usual the weather will have an effect on volume and type of sales.

 

The euro exchange rate continues to make Irish products attractive to British retailers and, as such, Irish beef continues to be one of the biggest limiting factors to the UK beef price.

 

The future of the entire beef industry depends on having a supply of cattle produced to a world-leading standard by stockmen of the highest order. Without the stockmen we will have no industry and the future of food security in the UK will be at jeopardy. For farmers to maintain production they need to feel their cattle are valued and they are not just pawns for the processors to do with as they wish. The finishers have been taking the brunt of price swings and planning ahead is becoming near impossible.

 

Last year the NBA pushed for an expansion of the remit of the Grocery Code adjudicator to include the relationship between farmer and processor and I am glad to see others are starting to be supportive of this stance. I feel it is necessary for an ombudsman to ensure the farmer-processor relationship is fair and true. I do not hold great faith in voluntary codes and, where they have been implemented in other sectors, they only operate well when trade favours the processor.

 

The strength of the British and Scotch brands are integral to our future sustainability as an industry. Both brands are trusted, with inbuilt integrity, traceability, shorter chains and the highest welfare standards. These brands are ours and it is vital we do not allow them to be diluted by imported beef marketed under the home-brand umbrella.

 

I am confident in the future of our industry, as I am confident the correct, clear, identifiable labelling will see the British consumer make the choice to buy locally-produced, high quality beef.

 

The aim of this event is to show how good we are at producing quality beef and the future possibilities using technology to improve what we do.

 

Sponsors and acknowledgments

THE National Beef Association would like to thank for following for their generous sponsorship and support:

  • HOSTS
    York Auction Centre
  • MAINLINE
    Caltech, Dunbia, Eblex, Lloyds Bank, York Auction Centre,
  • NATIONAL
    Agri-Lloyd, Harrison and Hetherington, Nordic Star, Raft Solutions, Rumenco, SAI Global, Selby Livestock Market
  • LOCAL
    JG Animal Health
  • FARM TOURS
    Carrs Billington, Ashcourt Group, JSR Farms, GD Stephenson & Sons
  • MEDIA PARTNER
    Farmers Guardian
  • NATIONAL SPRING SPECTACULAR SHOW
    Caltech, Askham Bryan College, BATA, British Limousin Cattle Society, Harrison and Hetherington, IAE, Mole Country Stores, Morrisons/Woodheads, MSD Animal Health, Santander
  • COOKERY DEMONSTRATION
    Crombie Wilkinson Solicitors, NFU
  • BUTCHERY DEMONSTRATION
    ABP
  • COMPETITIONS
    Eblex, Wm Thompson, British Charolais Cattle Society, XL Vets
  • OTHERS
    Peter Jones Livestock, Organic Livestock Marketing, Eblex, IAE, Raft Soloutions, all breed societies, commercial and educational exhibitors, judges, farm tour guides, seminar and question time speakers and the NBA Beef Expo 2015 organising committee’s and event stewards for all their hard work

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