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Farmers receive a royal boost to enhance growth and resilience


Farmers and rural communities are set to benefit from the recent round of funds from the Prince’s Countryside Fund.

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The Prince’s Countryside Fund has released £670,000 in grant support for rural initiatives and a host of farmers are set to benefit.


The 19 projects due to receive support are taking place across the UK, aiming to enhance community services, provide training opportunities for young and unemployed people and focus on developing stronger, more sustainable farm businesses.


The funding is set to assist rural communities in Devon, Cumbria, Herefordshire, Worcestershire, Cornwall and Norfolk.


Fund chairman Lord Curry of Kirkharle says: “These innovative projects will provide a lasting legacy in so many rural areas.


“The next five years are critical for our rural communities.”


With an ageing rural population and a shortage of new entrants embarking on rural careers, Lord Curry says support for rural communities needs to be prioritised.


“It is easy to forget the importance of rural businesses and family farms.


“It is vital we continue to support grass-roots initiatives to ensure we maintain a thriving and sustainable future for our rural communities.”


Farming-related beneficiaries includes the Dartmoor Hill Farm Project (£44,000), the Pasture-Fed Livestock Association (£40,500), the Farming Community Network (£27,475), the Farming Life Centre £13,147) and the Scottish Agricultural Organisation Society (£50,000).


For a complete list of projects awarded the grants, visit www.fginsight.com/farmlife

Beneficiaries of the Prince's Countryside Fund

  • 417 rural communities by improving service provision
  • Funding has supported rural transport schemes, set up village shops, supported village pubs to ensure they remain part of the community and developed business units
  • 7,038 farm businesses through funding projects which work directly with farmers to improve efficiency
  • Supports projects which offer farmers the chance to diversify and generate new income streams for their businesses
  • 3,070 innovative rural business projects supported, ranging from a charcuterie business start-up to supporting kitchen table enterprises run specifically by rural women
  • 8,968 young people by supporting projects offering training opportunities, apprenticeship programmes and transport to get to training

Red Ruby Devon beef campaign

Red Ruby Devon cattle are synonymous with the South West landscape and, as with many other native breeds, have experienced their fair share of challenges.


But the breed has enjoyed a rise in popularity since 2000, thanks to its key attributes.


Breed society secretary Catherine Broomfield says: “Native breeds are definitely on the up. They produce a healthy product on less resource and input on land which is not needed for other economical use.”


The society has welcomed £24,000 from the Prince’s Trust as it plans to build greater national consumer awareness of Red Ruby Devon Beef and support the 600 family farming members across the UK.


Project details

  • The Devon Cattle Breeders Society was formed in 1884 to maintain and promote Red Ruby Devon cattle
  • It is one of the UK’s oldest native breeds
  • It is one of two indigenous cattle breeds originating from the South West of England, the other being the South Devon
  • The society has more than 600 farming members
  • The breed is recognised as being an efficient grazer of marginal land and an excellent converter of grass to beef

“Grass-reared Red Ruby Devon Beef, with its fine texture and marbling, is probably one of the best beef eating experiences money can buy,” she says.


“It is known by many of the UK’s Michelin-starred chefs as well as consumers in the south west, but it rather a well kept secret when it comes to national consumer awareness.


“It means most of our members are geared up to sell beef direct to consumers or via local independent butchers or retailers. This sector might be niche, but it’s worth about £200 million per year and one this gives real opportunity to farmers to retain a bigger share of the profit margin along a shorter supply chain.”


As part of the society’s plan, 2017 sees the launch of a marketing campaign to raise awareness of Red Ruby Devon Beef to the benefit the hundreds of members whose own marketing efforts will also be boosted by the campaign.


The new financial support will facilitate a new consumer-facing website for Red Ruby Devon Beef, with an interactive map to help consumers find their local supplier or retailer.


The society will work with Lesley Waters, a featured chef on ITV’s This Morning, to produce a series of online video recipes and work closely with the food journalists, bloggers, television and radio producers.


Lesley says: “This will give unique levels of access to farmers, chefs and butchers who make Red Ruby Devon beef the great food and farming story that it is.


“Our campaign is all about building awareness to connect the consumer direct to our members so they can reap the benefit of increased interest and demand for their product.”

The Farmer Network

The Farmer Network is a farmer-owned, not-for-profit company which aims to support its 800 members sustain their businesses and maintain the environment, landscape and rural communities of the Lake District, Cumbria and the Yorkshire Dales.


Services include a group fuel buying scheme, projects aimed at developing young farmers’ skills and facilitating knowledge transfer.


Project details

  • The Farmer Network is a not-for-profit organisation developed to help, support and guide farmers
  • The organisation works together and save costs. It ordered more 3.1 million litres of fuel last year, saving members about £95,000
  • Members develop their skills through facilitating training courses and funding, including their £200 training voucher scheme
  • Last year, 104 members received £20,000 in training grants for technical training
  • Incomes are increased through grant advice and organising knowledge transfer events

The Prince’s Countryside Fund awarded the organisation £49,520 for 30 months as it aims to improve the resilience and profitability of family farms by developing its Grassroots Innovation Clubs, which engage farmers in knowledge transfer by using farmers’ own knowledge to help others develop their technical and business skills.


This is assisted by a trained facilitator, with specialist advisers used where necessary, depending on the topic discussed.


Veronica Waller, a project manager at the The Farmer Network, says: “This peer-to-peer learning is critical to helping hard-to-reach farmers which may not attend industry conferences or afford consultancy advice.”


The clubs aim to help the participants’ businesses become more efficient and innovative in an increasingly volatile and uncertain financial climate. They also strengthen informal networks of farmers so they can support each other with meetings based on local farm data and sharing information.


Veronica believes improving the resilience and profitability of family farms is particularly necessary over the next two years against a background of the Brexit negotiations and changes to support payments. The aim is to develop eight grass-roots clubs in the next two and a half years to help a total of 80 farmers.


“Given the uncertainty about the future of farm support, we hope this project will help farmers make their businesses more resilient to change,” she says.

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