Clare and Rupert Smith were first generation farmers with drastically different career prospects.
While Clare studied Agriculture and Marketing at Harper Adams University, Rupert was studying Hospitality and Business Management at Birmingham.
After meeting on online dating site, Muddy Matches, Clare and Rupert were both looking for something else in their careers.
"We wanted to get out hands dirty and sheep farming was the most accessible step into agriculture for us."
Having worked in the pig and poultry industries and seen how attention to detail can bring results, Clare and Rupert saw the opportunity to take this approach with lamb production.
After two years, they were approached by a local landowner to enter into a share farming agreement.
"This allowed us to grow our flock to 400 ewes and for Rupert to give up work to do the sheep full time giving us both some breathing space after we had been fitting 200 ewes around our full time jobs," explained Clare.
The bank (agriculture department) said no to a loan for us to buy the sheep, even though they thought the business plan was good.
We had to borrow money from family, and it will take us 10 years to pay it back.
Shearers, feed deliveries, deadstock collection - they all just want to turn up 'sometime this week'.
We really struggled to get the message across that we would both be at work and we needed to arrange a definitive time so we could take time off to be there.
One delivery driver got use to unloading into the garage of our semi-detached in the middle of town whilst we were at work!
Competition is high and often we have not had the money to be able to pay the going rent, so have grazed lots of rough, un-fenced, un-watered plots.
By being good tenants and being patient with untangling electric fencing and carrying containers of water, our reputation has grown and we now have 22 different sites.
A: We want to use our retail and catering experience to make the most of our lamb and take it directly to people’s plates with the tastiest recipes.