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Life as a Freedom pig farmer


Freedom Food members and pig farmers Rob Mercer and John Clappinson talk about why they wanted to keep higher welfare pigs.

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When you see the Freedom Food label you know that animals have been kept to strict RSPCA welfare standards. The standards cover the whole of an animals’ life, not just their time on farm.


It offers a stimulating environment and plenty of room to move around are just two of the many benefits.


Freedom Food can also be an affordable ethical choice, as they approve indoor as well as free range and organic farms. So, make one small change to your shopping and one big change to farm animal welfare.


In the video below, you can see the pigs being cared for on the farm while Rob and John explain why it’s important to them to rear animals to higher welfare standards.



Rob said: “I really liked pig farming but didn’t like the systems they used to be kept in. So when I came back from university in 2002 I decided to focus on outdoor bred pigs.


“Over the last few years there has been a growing demand for Freedom Food – it’s a recognised brand and there’s more consumers out there wanting to buy higher welfare pork.”


“I think pigs are fantastic animals and we have a choice about how we produce them. It makes more sense to give them a life that they enjoy leading.”


You can find out where to buy pork from Rob and Mercer’s farm on the Packington Free Range website.


Freedom Food is the only assurance and food labelling scheme in the UK which is dedicated solely to improving farm animal welfare.



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