From working at the Cambridge University Farm (CUF) in 2010 on potato variety trials I became fascinated at what a potato had to offer....and the journey is still continuing.
On your journey with the next generation?
The enthusiasm and drive of the next generation participants and the many contacts we have all made in a short space of time.
To enter the Next Generation programme?
The contacts you make within the programme are extremely valuable. It is also great to learn about the whole potato sector not just the one you focus on in your everyday role.
The next generation programme has opened many doors and I still feel this is an exciting industry to be part of.
With consumers changing habits, and also the challenge of the average age of a farmer being 50, nobody is getting younger!
Driving the industry forward is what we all need to be involved in.
Even though potatoes are part of a tough market place currently, the industry as a whole has several opportunities.
These vary from processing to pre-pack sectors.
Building relationships to share our risks is the challenge we all face, along with the changing consumer habits for potatoes.
This accentuates the need for growers to help focus more on the taste and texture of the potatoes we produce.
The industry as a whole has many exciting opportunities and I look forward to exploring them.