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'They said it's not for girls, but I was determined'

Norfolk farmer Helen Reeve has built her Waveney herd of Dexter cattle from scratch, selling the beef herself at local markets – all alongside a full-time ‘day job’. She is now hoping to inspire the next generation of farmers and show them how, with a bit of hard work, a lot can be achieved. Clemmie Gleeson reports.

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Helen’s 3 business tips:

  • Mentoring

Find someone who can offer objective advice and support is invaluable

  • Grab every opportunity

They may not come along often so make the most of all opportunities which come your way, you never know where they may take you

  • Get your hands dirty and work hard

Working really hard means you will appreciate your achievements more

Despite her parents’ best efforts to encourage her to pursue other career options Helen Reeve knew from an early age she wanted to be a farmer.

 

“They said it’s not a career for girls but I was determined and headstrong,” she says. “I said from the age of 11 I wanted to work with cows. I have loved cows for as long as I can remember.”

 

Growing up in Alburgh, Harleston, Norfolk, her father worked on a dairy farm and she would help him with the cows, enjoying all aspects of it.

 

Her first experience of Dexters was at the Royal Norfolk Show where some characterful exhibits were ‘making the biggest row possible for their size’.

 

“I was about 12 and fell in love with them there and then. They’re small and I am too – a perfect match.”

 

Helen’s parents Peter and Joan Reeve realised their daughter’s obsession wasn’t a fad and made her dreams come true when they bought her first Dexter heifer when she was 14.

 

Helen’s heifer lived on the dairy farm where Peter worked and stayed on after the dairy herd was dispersed. Helen bred from her and bought additions to start her fledgling Waveney herd.

 

After school she attended Easton College where she completed a Higher National Diploma in Agriculture. Then, alongside developing her own herd and business, she took a full-time job with a pedigree Jersey herd on the Norfolk/Suffolk border.

Young Farmers

Young Farmers

As if this wasn’t enough she was also a stalwart member of Harleston Young Farmers Club and threw herself into competitions and public speaking, later becoming Norfolk county chairman and chairman of the national agriculture and rural affairs committee.

 

“Through Young Farmers I got involved in so many things which wouldn’t have been possible otherwise, including speaking in the House of Lords and appearing on The One Show. It has given me so many opportunities and I can’t thank them enough.”

 

Then, in 2007, she faced a turning point. “The buildings were no longer available for me to use – the farmer told me I needed to either make the herd more viable or sell my cows. I decided to take the hard route.”

 

While dairying was Helen’s first love she realised without the necessary capital establishing a dairy herd wouldn’t be possible.

 

“I had tasted Dexter beef before and it was first class so I decided I would produce and market top quality beef.” At this point she had just five cows.

 

As well as producing finished beef animals she also set her sights on the showring.

 

“I decided I wanted to go to the Norfolk Show but it was really important to me to show something which had my own herd name.” Achieving this in 2009 was a proud moment for Helen.

 

The Waveney herd now stands at 50 head of cattle. Helen rents about 20 hectares (50 acres) of grazing, plus buildings, and has a lot of practical help from her father with looking after stock.

 

“Relying on rented land can feel like flying by the seat of your pants,” she says. “You don’t know if you’re going to get the same bit of land each year and, ideally, I like to be ahead of myself.”

 

She uses AI in the herd, a skill she developed from her work with the Jersey herd. “Our building is not really geared up for having a bull and, as it’s me or my Dad on our own, it’s not really safe to have one.” But AI is a challenge with Dexters, she explains.

 

“They are not easy to AI as they are small, but also because their heat can be silent so you see none on the usual signs. They test your patience.”

 

All the male progeny are raised for beef while females go into the breeding herd. All meat is sold direct.

Marbled

Marbled

“Not all beef producers can do this but as the Dexter is smaller, it is possible. The quality and flavour is amazing because it is marbled all the way through. It’s like a poor man’s Wagyu.”

 

Each beast produces about 180kg of meat and carcases are hung for 21-28 days to add to the flavour, which is important to Helen.

 

“It takes 30 months plus to finish a Dexter animal. You can’t push a Dexter to grow – if you feed them too much they will lay down too much fat. I think it’s important to make the most of them and not shorten the hanging phase.”

 

Helen sells beef at the Harleston weekly market and also at the town’s additional seasonal markets. “We have a nice bunch of customers who come back week after week.”

 

She also gives talks to local groups in the evenings, never missing an opportunity to tell her story and sell her produce.

 

“Being a woman in farming can go against me but it can also be an advantage as people are interested to hear about what I do.”

 

In 2009 Helen won the Chris Lewis award and the £3,000 cash prize helped her fund some equipment for the herd.

 

“It gave me a boost as it was the first time someone outside of friends and family had said what I was doing was good and I wasn’t barking mad.”

 

Just two years later she was named as winner of the Growing Business award and she used her £5,000 prize to buy a livestock trailer. Last year she was one of five winners of a Prince’s Countryside Fund, winning the use of a Land Rover Discovery for a year.

Sales

Sales

In the future Helen plans to increase herd numbers and beef sales accordingly, all while educating customers about how food is produced.

 

“I’d also like to see how other farmers operate across the world – to gain ideas on how to improve and streamline what I do.”

 

Through all this, Helen has maintained a full-time ‘day job’ and last year decided it was time for a new challenge, leaving the Jersey herd job after 18 years.

 

In September she joined the staff at Easton and Otley College as a work-based learning training coordinator. Her new role sees her lecturing for part of the week, spending the remainder assessing apprentices on farms. She also continues her links with YFC by running the Harleston Countrysiders group.

 

“I loved every second with the Jerseys, the challenges and looking after the stock, but with my own business growing it was getting tricky to fit it all in. It started as a hobby but has taken over my life – and Mum and Dad’s too.

 

“I am a practical girl. I like getting dirt under my fingernails and cow muck in my hair, but I’m also quite glad not to have to get up quite so early every day now.”

 

Unsurprisingly, Helen has taken to her new role with her characteristic enthusiasm and energy.

 

“I love it. I’m visiting different farming enterprises across Suffolk, Essex and Norfolk. It is really interesting seeing what a range of businesses are doing.

 

“Easton College was brilliant for me as a student. The lecturers saw more in me more than I could see in myself and encouraged me to work hard and seize every opportunity.

 

“It’s nice to think I could now inspire young people to do the same.”

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