Don’t miss this month’s new look Dairy Farmer. Take a look at the digital edition today.
Hogging today’s headlines is the announcement of a possible transitional customs union, as we inch our way to potentially wider trading with whomsoever we eventually strike a deal.
Capturing yesterday’s headlines were Dutch eggs and the prospect of US chlorinated chicken, but these hopefully can, by extension, only serve to reinforce the importance of domestic production in the eye of the consumer.
And it is this eye which is all important, as things can so quickly change.
Currently, the dairy industry is subject to an onslaught from vegans who seem hell bent on destroying us. Those hardhitting anthropomorphic adverts, particularly on London billboards, tug at the heartstrings and are effectively a public declaration of war on the sector.
Milk, the advert says, is ‘inhumane’ because calves are taken away from their mothers within 24 hours, and now, of course, according to the media, this statement is ‘officially true’, thanks to the Advertising Standards Authority throwing out a complaint brought by people associated with the industry.
Go Vegan World, which placed the controversial adverts under the guise of a heroic farm-animal-saving sanctuary in Ireland, must think all its Christmases had come at once, and one can only but wonder where the magic money tree grows.
We have, as an industry, got to do better in response to these sorts of attacks, which emanate from a pressure group fervently believing in its cause and will not rest until everybody else believes in it too.
As Brexit unfolds and producers look to wider global markets, we need to be doubly mindful of holding on to our domestic consumers with both hands as they are our best and nearest market, and will be widely wooed by overseas suitors.
We cannot afford to have them turn against us, and since in the next few weeks the anti-dairy lobby kicks off with action days and marches through city centres, we do not have long to get our act together!