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Family reaps fruits of labour with new livestock approach

Reverting to traditional, simple, good practice can enhance the offering of many family farms. David Baker went back to basics, started small and discovered a new market and a very optimistic future. Clemmie Gleeson reports.


Rosegate Farm facts

  • The Baker family has produced strawberries and raspberries for more than 50 years
  • Originally started by David’s grandfather, his parents Ben and Lydia took over in 1992
  • Ben and Lydia continue to grow strawberries, raspberries, apples and plums
  • Previously sold to wholesale customers, the farm now retails all its own produce
  • Diversifications include pick-your-own days in June and a small shop
  • David joined the business in 2010 and introduced pigs in the same year
  • Beef cows arrived winter 2011 shortly followed by lambs
  • The on-farm butchery was built in 2011
  • All meat sold direct to local customers from the farm
  • Grassland has been acquired locally with more being added this year

Having grown up on a fruit farm in Cambridgeshire, David Baker loved the outdoors life, but was unclear how he would make a career from it.


As a biological sciences student at Warwick University, he found himself spending much of his time in laboratories or student accommodation.


He says: “Sometimes I couldn’t even see the sky. I knew then I did not want to work inside and wanted to be back on the farm.”


At the end of term, David would head back to the Cambridgeshire countryside and, one holiday, he secured a job with a local suckler herd. This first experience of working with livestock turned out to be life-changing.


He says: “I absolutely loved it.”


He started looking at career opportunities in the livestock industry, but his dream was to farm in his own right.

New market

New market

After graduating, he spent a year working on dairy farms – initially in Wiltshire for six months before heading out to New Zealand.


On his return to the UK in summer 2010, he planned to work on the family fruit farm and a local arable farm. His parents Ben and Lydia had a long-established soft fruit business, selling direct to customers from a small on-farm shop.


David says: “While I was away I began to wonder if I could produce meat to sell from there too.”


With encouragement from the family, David decided to buy 10 weaner pigs to fatten, which included Large Blacks, Oxford Sandy and Black, Hampshire and Large White, which he reared in an old orchard.


He says: “I put up a poster in the strawberry hut saying we would soon have fresh pork available to buy, asking people to leave a phone number if they were interested.”


He collected the names and telephone numbers of 60 potential customers this way, so once the first six pigs reached finished weight, David sat down to phone them all.


He says: “Every single person bought something. Maybe they were excited by the novelty of it, but they kept coming.”


Encouraged by his customers’ enthusiasm for pork, David wanted to start producing beef and lamb. So one day when he spotted a local beef producer out in the field making hay, he walked across the field to introduce himself.


“I had a chat with him and he was very positive and gave me lots of advice. I knew I needed an easy care good beef breed which would finish on grass and he suggested Herefords. I haven’t been disappointed,”


David bought four Hereford heifers in November 2010 and, soon after, four steers which were Aberdeen-Angus and Hereford crosses.


While a shed had been extended and altered to make winter accommodation for the pigs, David and family built a pole barn from scratch for cattle and later a hay barn too.


Meanwhile, a neighbouring farmer offered him the use of five hectares (12 acres) of grass nextdoor to the fruit farm, so in April all the beef animals were turned out.


He says: “Our first steer was finished by Autumn 2011 and, by then, we had pigs arriving in batches of four or five weaners, so I was beginning to develop a regular supply of pork.”



David’s first lambs arrived on-farm in spring 2011.


He says: “I bought eight orphans from a sheep farmer in the village and bottle-fed them.”


Later, he bought a further 25 hoggets to fatten and start his breeding flock and this year bought further Texel and Charollais ewes from a relative to bring his flock up to 75 ewes.


After selling all the meat from the farm, David soon decided he wanted to be able to cut meat specifically to his customers’ requirements.


He met a retired butcher who lived locally and was keen to share his skills, so he decided to build a butchery.


He had already commandeered a cold store from the fruit business, but needed to invest in further equipment and storage.


Once it was ready, he then started his butchery lessons with the retired butcher. He began opening the butchery every weekend and quickly built up a loyal customer base.


Gearing up for lambing time, David has made good use of some of his father’s redundant equipment.


Some fencing, once used underneath tabletop strawberries, has been repurposed as corrals for ewes waiting to give birth.


Similarly, an old polytunnel has made an ideal nursery with bales and hurdles to create individual pens.

David says: “I like to make do and mend.”


While his father Ben helps keep an eye on lambing pens during the day, David says his flock is small to justify hiring in help for night times.


Instead, he sleeps in his parent’s caravan, which he has positioned alongside the lambing pen.


He says: “I set my alarm clock for various times during the night and do not have to go too far to check them. I cannot work all day and all night, but this compromise is working well so far.”


Several of the new ewes are first-time mothers, so David is watching them closely.


He says: “They scanned at 208 per cent, which I am happy about, and I want everything to go through the shop so every lamb is worth quite a bit of money.”


The beef herd now stands at 27, including 12 breeding females, while total pig numbers now approach 70, including his 10 breeding sows.


Pigs are indoors all winter and outside in the orchards during warmer drier months.


He says: “I thought I wanted them out all-year-round, but with our heavy clay land, it is just too wet in winter.”


The current pig building was previously used for chickens, but has been extended and altered. Other recent investments include two feed silos last year.


“We were buying bagged food before then which was expensive. I tried milling my own ration for a while, but it wasn’t practical.”


Buying the silos was a significant moment, says David. “I felt like I had made it when I got those.”


It takes about five months for pigs to reach the desired 75kg deadweight David aims for. He uses Hampshire sows put to a Large White Duroc cross boar.


While pork, sausages and bacon are particularly popular and profitable in the shop, cows and sheep are a particular passion, says David.


“We can do so much with a pig in the shop, but as the business grows, the thing which really makes me tick is producing meat from grass.


“I think turning sunlight into beef is an amazing process and so simple. We don’t do anything groundbreaking.


“Turn the clock back 50 years and everyone had cows like this – a traditional breed reared on grass with just a bit of grain to finish.”



David is grateful for all the practical help and advice he has received from local farmers.


He says: “I have benefited hugely from their experience and it has been fantastic.”


Having several years under his belt now, he feels he has a clear direction for the business.


“I would like to expand the beef herd to 30 cows with half calving in spring and the others in autumn. We would breed our own replacements and put the rest through the shop. If we can get to that we would have a great business.”


Looking to the sheep flock, David would like to double in size to 150 ewes, and likewise to market all lamb himself.


He has recently applied for planning permission to double the preparation area of the butchery.


This would enable him to use the current cutting room as shop space.


He says: “We offer pork, beef and lamb every weekend, so we want to be able to show it off.”


Aside from the initial poster during the strawberry season, a feature in a local magazine and his own website, David has not advertised at all and instead his customers have been spreading the word for him.


“I will do more marketing in the future, but it is amazing how well our supply and demand has matched so far.”


He has a part-time butcher to help prepare meat for sale and another helper who comes in to cure bacon once a week.


David says: “My sister-in-law helps me with emails, the website and in the shop on a Saturday morning.”


He currently divides his week between focusing on the farm in the first half of the week, to serving in the shop when it opens on Thursdays, Fridays and Saturdays.


He feels it is important to serve customers himself and he plans to open the farm for one or two lambing open days.



He says: “Our unique selling point has always been that we produce everything sold in the shop.


“People come and have a chat about farming as well as to buy something in the shop.


“I am really keen to help people learn about what happens on farms and to connect with their food.”

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