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Word ‘milk’ banned for use in branding of plant-based products

Word ‘milk’ banned for use in branding of plant-based products

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Potter's View: "A difference of 9ppl plus between TSDG and First Milk ‘liquid’ is the elephant in the room"

This month, Ian Potter looks at the prospect of mechanisms that will more closely match supply to demand but comes up against the fundamental paradox that dairy farmers tend to produce more when margins come under pressure.

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