Farmers and land managers should be proud of their role in delivering nature recovery, with consumers more engaged in nature and landscapes than ever before.
New data from SaveOnEnergy.com/UK revealed UK residents were the most interested in wildlife conversation compared to their European counterparts.
It found wildlife conversation phrases were searched for more than 290,000 times in an average monthly search in the UK, compared to Switzerland at 36,880 and Belarus at 670.
Martin Lines, UK chairman of the Nature Friendly Farming Network, said: "The Covid-19 pandemic has seen people slow down in the last 12 months and notice their landscape, environment and nature.
"It is a proud moment for industry who has engaged and communicated the opportunities and challenges of managing landscapes with consumers.
"Consumers can support nature recovery through purchasing food products from that landscape."
He added while many farmers have always had this mindset, as the policy landscape changes they may recognise assets on farm which they may receive more reward for.