Dairy farmers have teamed up to showcase support for Co-op, after it increased its premium milk price despite severe market disruption due to Covid-19.
Despite market volatility as a result of the closure of food-service businesses and the spring peak in milk production, Co-op has increased its liquid standard litre by 0.43ppl to 29.82ppl for May, June and July.
The move comes in response to price drops by major processors, which saw Muller draw back on its commitment to increasing its milk price by 1ppl after it claimed an increase would be ‘unviable’ due to the rapid decline in returns from commodity products.
Efforts have therefore seen Co-op dairy farmers collaborate with Mission 4 Milk in a short video, thanking the retailer for its ‘continued’ support in stabilising milk prices.
In a statement by Mission 4 Milk, it said: “The Co-op recently stood by their commitment to their dairy farmers despite a reduction in market pricing.
“The Co-op dairy farmers wanted to reach out to the Co-op to thank them for their continued support and let them know what this means to many family-run dairy farming businesses across the country.”
The video has gained traction across social media and has been viewed more than 10,000 times.
It can be viewed, here.