Harrogate’s Great Yorkshire Showground (GYS) may have been eerily quiet this week, but messaging about British food was loud and clear.
The Yorkshire Agricultural Society had mowed its Farm to Fork message in to the main ring as part of a social media-led initiative to champion the region’s agricultural sector during the coronavirus outbreak and highlight farmers’ roles in keeping the nation fed.
Championing the work of farmers in their efforts to provide safe, high-quality and nutritious food for consumers across the country, Nigel Pulling, YAS chief executive said: “During these testing times, we want to do everything we can as a charity to continue to champion and support the farming community, and inform the public about what our farmers do."
Using her platform at the annual breakfast meeting of the Future Farmers of Yorkshire, held virtually, NFU president Minette Batters therefore highlighted it was ‘more important than ever’ to build the British brand and support farmers.
“Covid-19 has showcased the importance of farmers and domestic food production," she said.
“We need to ensure farmers and growers are number one as suppliers of retailers, out of home and for export and we have been delighted to work across retail, bringing together food champions to back British.”
Taking place from July 14-16, the event hosted a range of attractions, including a BBQ cook-off featuring Rosemary Shrager and Stephanie Moon and a Q&A with The Yorkshire Vet co-stars Julian Norton and Peter Wright.