Farmers Guardian commissioned a survey asking 16 - 35 year olds what young people wanted to achieve from their careers and what could attract new talent into agriculture. Of almost 1,800 respondents, the survey highlighted a lack of understanding around the opportunities the industry can offer. Helping others, job security, career development and a work/life balance were important factors the demographic wanted from their careers. Below are the headline findings which inspired the launch of an industry-backed campaign we are proud to call #ThisIsAgriculture.
#This is Agriculture follows research conducted by FG which revealed agriculture is rarely sold as an exciting option for bright minds in schools.
This, coupled with a huge lack of understanding about the career opportunities available, means many people still hold outdated, stereotypical views of what agriculture has to offer.
The initiative aims to raise awareness of the diverse career opportunities available in the sector to non farming audiences and support the industry in recruiting and retaining new blood and existing members of staff.